SourceNo sooner had Microsoft revealed the cost of self-branded tablets running Windows RT than doomsayers started crying pricing foul. The 64GB model will sell for $899, starting next month, and the 128 gigger for $999. I've seen several blog posts gleefully whack Surface Pro pricing as being way too high. They're wrong, in part by the Apple device comparison they make.
I asked Stephen Baker, NPD's vice president of industry analysis, about Surface Pro pricing, whether it's just right, too high or too low. "Interesting question though because most of what I have seen has compared it to the high-end iPad". But Microsoft has higher competitive ambitions: MacBook Air, and even Windows ultrabooks. That's the comparison I make and told Baker so. There, the tablet sits just fine. The company priced Surface RT against iPad. Surface Pro squares against Apple's thin-and-light laptop with 11.6-inch display.