Meanwhile with Microsoft betting the farm on Surface , it appears sales are not living up to expectations:
MicrosoftMicrosoft’s Surface Tablet Is Said to Fall Short of Predictions
...Yet Surface has failed to connect with consumers. Windows 8 is “awkward” and hasn’t successfully combined the ease of use of a tablet with the capabilities of a PC, Nomura’s Sherlund wrote. Consumers see no need to pay extra for it when cheaper tablets with free software will meet their needs, he said.