Help improve the Windows Store by sending URLs for web content that apps use
What this feature does
Some apps you get from the Store are like websites and might expose your computer to potentially unsafe software, such as malware. If you choose to turn this feature on, it collects information about the web content used by these apps to help Microsoft diagnose potentially unsafe behavior. For example, Microsoft might use this information to remove an app from the Store.
Information collected, processed, or transmitted
To help protect your privacy, the information sent to Microsoft is encrypted. Information that might be associated with a webpage that these apps access, such as search terms or data you entered into apps, might be included. For example, if you look up a word in a dictionary app, the word you look up might be included in the information sent to Microsoft as part of the full address accessed by the app. Microsoft filters these addresses to try to remove personal information where possible.
Use of information
Microsoft periodically reviews the information sent to help detect apps that might be interacting with unsafe web content, such as harmful web addresses or scripts. We might use this information to take action against potentially harmful apps. Addresses of web content can unintentionally contain personal information, but this information isn't used to identify, contact, or target advertising to you. We use the GUID to determine how widespread the feedback we receive is and how to prioritize it. For example, the GUID allows Microsoft to distinguish between potentially unsafe behavior occurring 100 times on a single PC, and the same behavior occurring once on each of 100 PCs.
For more details about this, see:
This tutorial will show you how to turn on or off the SmartScreen filter
to send URLs for web content that modern apps
use to help remove potentially unsafe apps from the Windows Store
in only your account in Windows 8, Windows RT, Windows 8.1, and Windows RT 8.1.