I mostly agree with your rant jimbo45. The AV industry is mostly based on scare tactics, very similar to what the guys creating virus/malware and such do.
But what irks me the most is the concept of Anti-Virus in itself is flawed.... And it is deliberate because it encourages having the "best" AV or the one detecting the most, which is a non-ending and ultimately useless quest.
Fact : There is NO AV in the world that can protect you against everything. Why ? Because if you create something new and never seen before, it isn't in the database of signatures and it will pass the virus scan very easily.
A very good read related on this subject is : The Six Dumbest Ideas in Computer Security
Basically it is a fool's quest to enumerate something that has become exponential. Maybe when AVs signatures attain 1GB size, some people will realize this but I doubt it.
Some solutions already exist that are much better at protecting against malware than AVs, including but not limited to:
* Sandbox applications (Sandboxie, Virtualization, etc..)
* Block executables by default policy (Software Restriction Policy, present on all windows since XP or Applocker since win 7)
* Frequent reset to a default state of your system (Steady State by Microsoft, Deep Freeze by Faronics, etc... or even manually with any disk cloning application like Macrium Reflect or Acronis True Image)