At the time, Microsoft announced they’d be removing System Builder copies of Windows from typical consumer retail channels — computer stores and online retailers like Amazon and Newegg. In fact, press reported that Microsoft was killing the “System Builder” copies of Windows so everyone could just buy the standard retail copies. In September 2013, TechCrunch
“Microsoft is shifting gravity away from System Builder builds except for OEM partners and others that buy its operating system in bulk from distribution partners.”
However, it’s now more than a year later and you can still find System Builder copies of Windows 8.1 near the top of Amazon and Newegg when you go to buy a copy of the latest version of Windows for your new PC. People are clearly buying these. In fact, the System Builder copy of Windows 8.1 Pro is $46 cheaper
than the standard retail copy of Windows 8.1 Pro on Amazon.com right now. People are clearly buying these system builder licenses for personal use. The licensing information on sites like Amazon and Newegg doesn’t clearly say “YOU ARE NOT ALLOWED TO BUY THIS FOR YOUR OWN PC”
— that’s what it should say if Microsoft is serious about enforcing their license agreement.