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- 5,707
Microsoft has a perplexing challenge: getting consumers using their products. The issue isn't that their products are bad per se, it's just that their marketing department seems like it doesn't exist.
Take for example, the Windows Phone 7. It's a great software and a great interaction. Many a critic review give it lots of praise (Steve Wozniak one of them) and many a user that has one will recommend it. But, until the Nokia-Microsoft deal, there literally was no advertising for the past 18 months for the phone. I think there were two adverts, one showing off OneNote and SkyDrive linking to it. Quite a redundant and stupid way to show off a really slick phone.
All isn't lost for their adverting, their YouTube channel has a few videos that are quite excellent. The problem? IT'S ON A YOUTUBE CHANNEL! People don't troll around YouTube for things like that. Microsoft's marketing department isn't focusing on television adverting where it counts the most.
Then there was the Kin before that, an epic failure. There was some adverting for that, but it didn't come across as an advert. There was one that actually showed it being used and what it's used for, it was ok but the product was a niche product, a small one at that.
Before that, there was the Zune. The first one was iffy, it looked like a Soviet radio than anything, but the software was SO sleek and cool. The next generation of Zune was MUCH better and the software was just as equally cool. The problem? No advertising. Not a single television advert. The only ones they have are some cheesy cartoony adverts of a someone high off LSD. Just awful.
It seems like the only thing they CAN market well is Windows. That's the only thing you ever see usually. It's make it or break it time for Microsoft.
They're bring the three screens, one cloud, and one UI (and soon OS) to rule them all. It's huge, the biggest thing that's ever happened to Microsoft. Their marketing department NEEDS, ABSOLUTELY, get this out there and make it advertising to match.
So far, it seems like they woke up and realized that, as the Microsoft Surface trailer video has got to be the best advert I've ever seen for a computing device, simply amazing! I'd love to see them stir up commotion and maybe some anticipation a month or two before release to build up excitement in the consumer market. An Xbox for play, a Windows Phone to put people first, and a Windows PC for work and everything else in between all working hand in hand, with no issue, fast and fluid, all built to complement each other. If that message can be sent across, they have the potential of blowing up Sony, google, android, iOS and putting apple back where they were in the 90s.
At least I think so.....
Take for example, the Windows Phone 7. It's a great software and a great interaction. Many a critic review give it lots of praise (Steve Wozniak one of them) and many a user that has one will recommend it. But, until the Nokia-Microsoft deal, there literally was no advertising for the past 18 months for the phone. I think there were two adverts, one showing off OneNote and SkyDrive linking to it. Quite a redundant and stupid way to show off a really slick phone.
All isn't lost for their adverting, their YouTube channel has a few videos that are quite excellent. The problem? IT'S ON A YOUTUBE CHANNEL! People don't troll around YouTube for things like that. Microsoft's marketing department isn't focusing on television adverting where it counts the most.
Then there was the Kin before that, an epic failure. There was some adverting for that, but it didn't come across as an advert. There was one that actually showed it being used and what it's used for, it was ok but the product was a niche product, a small one at that.
Before that, there was the Zune. The first one was iffy, it looked like a Soviet radio than anything, but the software was SO sleek and cool. The next generation of Zune was MUCH better and the software was just as equally cool. The problem? No advertising. Not a single television advert. The only ones they have are some cheesy cartoony adverts of a someone high off LSD. Just awful.
It seems like the only thing they CAN market well is Windows. That's the only thing you ever see usually. It's make it or break it time for Microsoft.
They're bring the three screens, one cloud, and one UI (and soon OS) to rule them all. It's huge, the biggest thing that's ever happened to Microsoft. Their marketing department NEEDS, ABSOLUTELY, get this out there and make it advertising to match.
So far, it seems like they woke up and realized that, as the Microsoft Surface trailer video has got to be the best advert I've ever seen for a computing device, simply amazing! I'd love to see them stir up commotion and maybe some anticipation a month or two before release to build up excitement in the consumer market. An Xbox for play, a Windows Phone to put people first, and a Windows PC for work and everything else in between all working hand in hand, with no issue, fast and fluid, all built to complement each other. If that message can be sent across, they have the potential of blowing up Sony, google, android, iOS and putting apple back where they were in the 90s.
At least I think so.....
My Computer
System One
-
- OS
- Windows 8.1 Pro
- Computer type
- PC/Desktop
- System Manufacturer/Model
- ASUS
- CPU
- AMD FX 8320
- Motherboard
- Crosshair V Formula-Z
- Memory
- 16 gig DDR3
- Graphics Card(s)
- ASUS R9 270
- Screen Resolution
- 1440x900
- Hard Drives
- 1 TB Seagate Barracuda (starting to hate Seagate)
x2 3 TB Toshibas
Windows 8.1 is installed on a SanDisk Ultra Plus 256 GB
- PSU
- OCZ 500 watt
- Case
- A current work in progres as I'll be building the physical case myself. It shall be fantastic.
- Cooling
- Arctic Cooler with 3 heatpipes
- Keyboard
- Logitech K750 wireless solar powered keyboard
- Mouse
- Microsoft Touch Mouse
- Browser
- Internet Explorer 11
- Antivirus
- Windows Defender, but I might go back on KIS 2014