The Nintendo example shows exactly what Microsoft has done. The typical game controller, which I believe is still in wide use, was added to with the Wii controller that provided a different experience for different games/task. But the original game controller hasn't been replaced when it comes to traditional console games.
The other examples are just as flawed, books, cars etc. Not one example has been replaced by what was given as an example of a new approach. The example of familiarity is a complete crock, people don't just hang on to things just because they are familiar with them, they hang on until something better comes along, and Windows 8 isn't better.
That video also raises a whole new world of jokes about Microsoft building cars.