I paid £14.99 cos I got the Win7 upgrade deal, they charge £24.99 for download and £49.99 for a disk. Now on past windows prices that looks cheap but pricing it like that says one thing. They know it's a steaming pile of crap that people will cross the street to avoid. But make it cheap enough and that might give you some cash because people may try it before they chuck it in the bin. Disposable pricing.