So the typical tablet shopper can choose from the iPad, Android tablet, or Windows tablet. The iPad decision just involves a single model making the purchase process simple. The same is basically true for Android tablets as most branded tablets come with a single model. The iPad and Android tablets all have powerful hardware configurations that run all available apps with ease.
That's not the case with Windows tablets. Some run all Windows apps, some don't, and depending on the hardware inside some tablets may not run heavy apps very well if at all. The only tablets that run all Windows apps well are the high-end models that come with prices that are much higher than the competition. It's no wonder tablet buyers seem to be going with the competition much more often than the Windows 8 options.