Three years ago at E3 2006, Bill Gates, former CEO of Microsoft, announced a Xbox 360 HD DVD player
that was capable of playing HD-DVD's. After the bloody war between HD-DVDs and Blu-ray discs was over and HD-DVD's were no more, Microsoft decided to discontinue the HD DVD drive for the Xbox 360.
Since then there have been multiple rumours regarding a possible Blu-ray drive coming to the Xbox 360. While statistics from the Digital Entertainment Group clearly show a spike in Blu-ray movie sales (91% in the first half of this year), Microsoft once again denied that a Blu-ray player for the Xbox 360 was in the making. A Microsoft spokesperson had this to say: