An OS should be a stand alone product. Apple error'd in tying the OS to Cupertino. Now MS is trying to tie Windows to Redmond.

Also, like Apple, MS is doing the every 6 month change thingy. Before the ink is dry on your receipt for your latest new tech acquisition, a new and improved product is coming on-line. And, chances are that new product will be only a blush different than the old product, and a$100 more at the register.

In the end though, as I tell the wife (ex-graphic artist) 'I cuss my PC a lot less than you cuss your iMac" Win8 just might shift that circumstance..