Latest MS ad for the Surface Pro

These commercials are just pure garbage. My wife saw the RT commercials and said, "aside from clicking when you attach a keyboard, what else does this thing do?" They are completely missing it.
 

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Yeah, that commercial was probably made for monkeys - zero information value.
 

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It's interesting.

They don't look very happy do they - aside from the smug guy at the end.

Possibly it was discovered windows has a staid, boring image and it is an attempt to get away from that.

It will fascinating to see if this Pro paving slab idea manages to take off except as a niche product.

I can see some might like a small, light ultrabook for running proper desktop programs. I don't see how the Metro twaddle will help that - if anything, it is a hindrance.

Perhaps they could push could the concept of live tiles to keep everyone in the office up to date with the latest office gossip. Have they been promoting that idea ?
 

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Of course they're not happy. They all wanted a nice iPad and got stuck with a Windows 8 white elephant instead!
 

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I wouldn't mind having a Surface, but yeah, these ads don't do it for me. If you simply want to convey emotion and some sense of movement or activity, then fine. I mean, I thought the original Windows 8 ad was at least somewhat informative by showing you various things that the OS actually did, while being interesting and exciting. But these ... not enough substance.

All I can say is ...

"Start me up!!!"

Uh ... whoops ... wrong campaign. :confused:
 

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For the demographic they were after, I bet those ads tested well. Not my style, but didn't mine them. Much better than the Surface RT ads.
 

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For the demographic they were after

Do you know how they defined that, and/or how that might benefit sales of this product?
 

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BINGO.

The most important thing is at the end.

The news coincides with a recent interview with Microsoft CEO Steve Ballmer, in which he hinted that consumers were Redmond's latest focus.


"Our number one thing is supplying products to consumers," he told MIT Review. "That's kind of what we do. Sixty-five percent of all PCs go to the consumer, not to the enterprise. Seventy percent of all Office suites go to the consumer, not the enterprise. One hundred percent of all Xboxes go to the consumers, not the enterprise. Now, we've monetized the enterprise better than the consumer, there's no question about that."

That is as close you will get to him saying we are now going to leverage our dominance to squeeze more money out of the consumers.

That is what it is all about. Win8 is a big step in that direction.
 

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I don't know what kind of conclusions on popularity you can draw from that, or why you think it has anything to do with the latest commercial :

The polling organization asked ...what the coolest tech brands are, and for the first time in a long while around half answered Microsoft.

...Cupertino's still cooler than its Redmond rivals. About 60 per cent of da yout – in the South London vernacular – think that Apple is cooler than it was a few years ago...the survey also found that Google is the prom king of the tech classroom, with seven out of 10 of the 4,798 people polled giving it the thumbs-up.

Facebook has grown even less cool than Microsoft, according to 47 per cent of respondents, but even so 90 per cent of them reported checking in on the social networking site, and over half on a daily basis – declining in coolness doesn't mean discarded
 

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One more reason not to buy it. Do they take us for savages from the jungle.


Surface Pro Commercial "The Vibe" - YouTube

it is interesting that Microsoft thinks we are all stupid, I think this is the most ridiculous commercial for a tablet I have ever seen.
The people on the commercial look like idiots, what I do not understand since the surface pro is geared for the business person, why not show it off properly. like show its assets, show why it would be good for a business person to purchase it.

Putting people in business attire and have them prance and dance all around does not show good business sense nor have a person who needs it for business purposes to want it. duh!
 

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"Our number one thing is supplying products to consumers," he told MIT Review. That's kind of what we do. Sixty-five percent of all PCs go to the consumer, not to the enterprise."

It'd obviously never happen but I personally wouldn't mind seeing them lose the non-consumer 35% of their business. Ballmer is a cocky, arrogant tool and really needs to have a wake-up call. When they came out with the version of Office that ate up my cpu cycles with dancing paperclips I said right then and there that Microsoft has no business in the enterprise. They must have listened. :D
 

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I went into staples today and saw the surface pro on display so I was curious and started to play with it. I was not impressed. I did not like the touch part in the desktop lap. It was hard to maneuver, my finger kept hitting the wrong folder, for me in that part I would need a mouse and with only one USB that would be a problem unless there is Bluetooth ( I did nor check- is there Bluetooth on this device?) if yes I would have to purchase another mouse, more money added to it, their keyboard they had attached was broken so I could not check that, it looked nice but until they fix it or I go into best buy to check it out I cannot comment on it. The touch for metro was ok. It is heavier than my ipad2
I do not like that office 2010 you have to pay for. Another expense, the windows rt surface has office, I do not understand why the pro does not
Unless the price drops or I win it,,,not! I doubt if I will purchase it. I can get more in a touch laptop for less money
 

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